Platform-Building Book Marketing Advice For Authors

We all know that Google is king. After all, we don’t search for something online. We “Google” it. And more and more people are Googling – for products, services and information. AdWords is an extremely effective method of advertising for this reason. But that costs money, unfortunately! It’s far more profitable to appear on page one in organic search engine results.

Once you have your service account set up, you’re ready to start building your list of people to send your ezine to. There are several ways to do this. Add a sign-up box on your website and offer a free gift of some sort for signing up; invite people you meet to go to your website and sign up; ask your friends, colleagues, and existing clients. Now, they will need to do that themselves, which is called opting in. You can’t simply add their names to your list without them knowing it; that’s a no-no. So encourage them to do it, and tell them about your free gift.

BUSINESS CARDS – This may seem as old as Methuselah, but traditional business cards are still a great tool to have when networking face-to-face. People only retain a fraction of what they hear, so while your elevator speech may be great, don’t expect everyone to remember you. Having professional and attractive business cards on hand to give to people is a wonderful way to help jog someone’s memory later of who you are and what you do.

You can borrow traffic from other Internet marketers by making joint venture deals. You promote my product, and I’ll promote yours. This is a great way to start marketing your business without having to spend a single dime.

Select a Good Distributor – There are many types of distributors you can select for your flyer printing campaign. They can be local or national. Each of them has their pros and cons. You will have to pay in advance for the job. It is important that you check the testimonials before hiring a company. You can even ask them to be accountable by showing proof of the fact that they have been delivered to the people. The company will also have to give you a detailed report about the campaign.

You have asked everything you thought was important. Now you know how they will do your distribution and how they will make sure what they say is actually done as well. But if you still have any doubts in mind before going to the final step its better to ask now. If all your doubts have been addressed properly and you feel satisfied then you should proceed to the final step.

Consider that the quality of the leaflet design plays an important role in the conversion rate. For example, the difference between 0.5% conversion rate and a 1% conversion rate will mean that one leaflet converts at 5 leads per 1,000, whereas another will convert at 10 leads per 1,000, which makes a lot of difference. This will all be down to the quality of the design and call-to-action.

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