“Making it” in the mobile app industry is difficult to define – especially since everyone has a different definition of success. While some app developers are eager to change the world, others are just happy getting some recognition and providing a good time to mobile gamers.
Talking about your app is important. But what’s more important is getting others to talk about your app. Spreading the word of your app brand is all about getting people to do the talking for you. I’m not suggesting that you hire a handful of backpackers to spruik your brand outside the local supermarket… What smart marketers do is build a compelling story around your brand. A story that people will want to share with their friends, family and/or colleagues. A great story or piece of marketing has the potential to go completely viral.
Some developers simply rely on the word of mouth to market the apps. Of course it’s a great tool but you need to build up PR to fuel up the word of mouth. What is more needed is a PR plan which can reach easily the end users, the consumers, and last but not the least the media who can get the buyers.
Prelaunch – Your marketing program has to start well before the official launch of your mobile app. As in any marketing project, you need to know who your customers are and where to find them. Some action needs to be taken to generate interest in your app. Word of mouth advertising, allowing a sneak and exclusive preview, creating a website for the app are all steps that can/should be taken before launch.
Powered by Sabre, a computer reservation system used by travel agents, airlines, and hotels, this free travel app for the iPhone or iPod is often used in conjunction with TripIt. The winner of Business Week’s 2009 “Best Travel App” award, TripCase continually updates flight times and gate status for your flights, plus gives you alternative flight suggestions should you run late (in case that party last night ran into the wee hours of the morning). Like TripIt, you can automatically import your itinerary from Travelocity or thousands of other online booking agents on this free travel app.
These apps are quite new on the market but they have gained a lot of popularity in the past months. You just need a smartphone that is compatible and you can call UAE with the use of a special mobile app installs. In order to do that, you need to create an account on the website of the supplier, add credit, download the special app and use it.
You don’t have to construct sophisticated games. A number of the most basic games have made the builders huge amounts of money. Have you heard of Doodlejump? The designer of Doodlejump made a profit of $12M.
There are paid strategies that we are not going to get into here. Building a mobile application and selling it requires the same dedication, planning, and perseverance that any other invention would involve. With a lot of hard work, and a little luck, your app may be the next big thing to reach an iPhone or Android.